Project info

Timeline

Role

Tools used

Team project

2 product designers

1 industrial designer

UX/UI design

Interaction design

3D animation

Research

Prototyping

Sep-Dec2022

Figma

Aftereffects

Blender

Adobe Suite

Scenic is an XR glass linked with OTT platforms that allows you to watch movies more vividly and experience contents hidden in the movies. Users can experience in-depth cinematic appreciation by watching the film more immersively with AR effects. Also, users can find hidden stories and easter eggs in detail through AR and VR. Finally, users can also experience immersiveness by entering the virtual space of the film.

SCENIC : OTT streaming & content experiencing service

Interaction prototype video

HOW | IN-DEPTH INTERVIEW & Survey

WHO | 38 OTT Platform light·heavy users

WHEN | 22. 10. 17 - 22. 10. 21

It will be astonishing

If AR·VR universe appears in front of my eyes !


🪄

🥚

People will be able to learn

about history more interestingly through

visual information about movies with AR

It would be fun if there's a

behind-the-scenes story like ‘Easter Egg’

Imagine experiencing the linked

effects of the movie and XR

Interview

User flow

This project's objective was to create XR headset hardware and service that goes along with it. I learned how to design hardware and software to fit together well. Also, in particular, I discovered the hidden needs of users watching OTT services and created XR content that can be experienced from the perspective of the protagonist, which is a novel idea that points out a new direction for XR technology. This idea was shortlisted for 2023 Red dot design award in category of 'AR/VR' and 'entertainment'. 

Moreover, I has able to have precious team working experience with my teammates! I was able to enhance my communication skills and presentation skills. 

Learnings

@2025 Jiwon Park